Practice and Path Exploration of Digital Marketing of Shanxi Agricultural Products
In the digital era of rapid development of big data,Internet of Things,cloud computing and other technologies,digital resources have brought new vitality to product marketing.Platforms such as live broadcast,Internet community and new media have continuously demonstrated powerful product sales functions,ushering in a new development opportunity for agricultural product marketing.Digital marketing has become an important step in the development of digital agriculture and rural revitalization.This article analyzes the macro environment and practical status of digital marketing of Shanxi agricultural products,analyzes the problems faced by digital marketing of Shanxi agricultural products,and further explores the path of digital marketing of Shanxi agricultural products,in order to provide useful reference for the high-quality development of Shanxi agricultural product marketing.