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山西农产品数字化营销实践与路径探索

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在大数据、物联网和云计算等技术飞速发展的数字时代,数字资源给产品营销带来了新的活力,直播、互联网社区和新媒体等平台不断展现出强大的产品销售功能,为农产品营销迎来了全新的发展契机,数字化营销成为发展数字农业、实现乡村振兴的重要一步.文章通过梳理山西农产品数字化营销的宏观环境与实践现状,分析山西农产品数字化营销面临的问题,并进一步探索出山西农产品数字化营销路径,以期为山西农产品营销高质量发展提供有益借鉴.
Practice and Path Exploration of Digital Marketing of Shanxi Agricultural Products
In the digital era of rapid development of big data,Internet of Things,cloud computing and other technologies,digital resources have brought new vitality to product marketing.Platforms such as live broadcast,Internet community and new media have continuously demonstrated powerful product sales functions,ushering in a new development opportunity for agricultural product marketing.Digital marketing has become an important step in the development of digital agriculture and rural revitalization.This article analyzes the macro environment and practical status of digital marketing of Shanxi agricultural products,analyzes the problems faced by digital marketing of Shanxi agricultural products,and further explores the path of digital marketing of Shanxi agricultural products,in order to provide useful reference for the high-quality development of Shanxi agricultural product marketing.

郭晶、赵佳、马佳芬

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山西财经大学 工商管理学院,山西 太原 030031

山西农产品 数字化营销 路径 乡村振兴

山西省哲学社会科学规划课题山西省社科联课题

2021YY130SSKLZDKT2023084

2024

生产力研究
中国生产力学会 山西省生产力学会

生产力研究

CHSSCD
影响因子:0.492
ISSN:1004-2768
年,卷(期):2024.(3)
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