Analysis of Typical Mode and Formation Mechanism of Value Realization of Rural Ecological Agricultural Products Enabled by Digital Economy
[Objective]The realization of the value of ecological agricultural products is a key measure to promote the diversification of rural revitalization.Exploring the typical model and formation mechanism of the realization of the value of rural ecological agricultural products enabled by the digital economy is con-ducive to cultivating and strengthening the new momentum of rural green development,promoting the construction of rural harmony and farmers'income.[Method]By combing the typical cases of digital ad-vanced counties in China,the typical model and formation mechanism of value realization of rural eco-logical agricultural products enabled by digital economy were systematically analyzed from the aspects of key practices,main results and value embodiment,and how to realize it.[Result]The integrated devel-opment of"Internet+modern agriculture",industry-university-research cooperation,and the applica-tion of Internet of Things and big data technology are three typical models in the case of digital economy enabling the value realization of rural ecological agricultural products.The paper further concludes three ways to realize the value of rural ecological agricultural products enabled by digital economy,that is,digital economy provides driving force for realizing the value of rural ecological agricultural products by promoting industrial upgrading;Digital economy creates good conditions for realizing the value of rural ecological agricultural products by improving the circulation efficiency of rural agricultural products.Digi-tal economy establishes an effective path to realize the value of rural ecological agricultural products through innovative business models.[Conclusion]At present,the development of rural digital economy is still at a low level,and the corresponding policy measures and management mechanism should unite the government,enterprises and social forces,focus on digital infrastructure construction and talent train-ing,promote the breadth and depth of rural digital technology penetration,and promote the realization of the value of rural ecological agricultural products.
NETL
NSTL
万方数据
维普
