四川旅游学院学报2025,Issue(1) :52-58.

文旅数字化发展的理论与实践研究——以四川为例

Theoretical and Practical Research on the Digital Development of Cultural Tourism:A Case Study of Sichuan Province

何小东 易敏 任啸
四川旅游学院学报2025,Issue(1) :52-58.

文旅数字化发展的理论与实践研究——以四川为例

Theoretical and Practical Research on the Digital Development of Cultural Tourism:A Case Study of Sichuan Province

何小东 1易敏 2任啸3
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作者信息

  • 1. 成都大学,四川 成都 610044
  • 2. 西南民族大学,四川 成都 610041
  • 3. 四川省旅游投资集团,四川 成都 610147
  • 折叠

摘要

四川省高度关注文旅产业数字化转型,积极探索"数字+文旅"发展路径,各级政府相继出台系列文件,助力数字文旅发展.文章以四川省数字文旅资金投入情况、数字化项目建设情况、文旅重点行业数字化建设情况等为基础,分析四川数字文旅发展现存问题,探索数字文旅发展路径,并围绕管理、市场、产品等方面提出四川数字文旅发展建议,以期推动四川省数字文旅融合高质量发展,并为其他地区数字文旅发展提供相关借鉴.

Abstract

Sichuan Province attaches great importance to the digital transformation of the cultural tourism in-dustry,actively exploring the development path of"digital technology plus cultural tourism".Governments at all levels have successively issued a series of documents to support the development of digital cultural tourism.This article analyzes the existing problems in the development of digital cultural tourism in Sichuan Province,based on the investment in digital cultural tourism funds,the construction of digital projects,and the digital construction of key industries in cultural tourism.It explores the development path of digital cultural tourism and puts forward suggestions for the development of digital cultural tourism in Sichuan Province in terms of management,market,and products.The aim is to promote the high-quality integration of digital cultural tourism in Sichuan Province and provide references for the development of digital cultural tourism in other regions.

关键词

数字文旅/高质量发展/四川

Key words

digital cultural tourism/high-quality development/Sichuan

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出版年

2025
四川旅游学院学报
四川烹饪高等专科学校

四川旅游学院学报

影响因子:0.233
ISSN:1008-5432
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