On Cultural Service Strategy of Healthcare Tourism for the Elderly in Sichuan under the Background of Culture-Tourism Integration
The enhancement of people's health concept and the in-depth promotion of the national strategy of culture and tourism integration have contributed to the growth of the healthcare industry.However,the effective integration of the service mode of"tourism plus culture plus healthcare for the elderly"to meet the higher cul-tural needs of the elderly represents a significant challenge for the development of healthcare tourism.The study takes Sichuan as an example and examines the development status and advantages of Sichuan's healthcare tourism and cultural services.It also conducts a study on the characteristics of elderly healthcare tourism users in terms of their physiology,psychology,cultural acceptance,and service preferences.Based on these findings,the study proposes the establishment of a Sichuan healthcare tourism and cultural service system.The objective is to establish a comprehensive service system by integrating multiple entities,while simultaneously aligning with the cultural characteristics of Sichuan.This entails integrating Sichuan's tourism and cultural resources,developing a digital service platform,creating a regional brand IP,and actively promoting the growth of health-care and tourism in Sichuan.
万方数据
维普
