A Study on Network Attention Heat Matrix and Promotion Strategy of China's World Heritage
Based on Baidu Index,the network attention data of 34 provinces(cities and districts)in China from 2011 to 2021 were obtained.By introducing the network attention heat index,the Boston matrix analysis method was built,and the spatial and tem-poral characteristics of the world heritage network attention heat in each province were discussed.The research finding that:1)In terms of network attention,the geospatial pattern of world heritage network attention is relatively stable in 11 years,which can be divided into four levels by the natural crack classification method,among which the level of spatial concentration at the third level is relatively significant,while the other levels of the world heritage network is moderate.2)In terms of network attention growth rate,there are significant differences in the growth rate of the world heritage network attention in different regions.Tibet saw the largest growth rate,with a growth rate of more than100%,and most regions were between15%and30%.The growth rate fell but the fluctu-ation was small,and only 5 provinces(municipalities and autonomous regions)showed negative growth.3)In terms of heat matrix in the network's four types,the"problem"is almost blank,the"Taurus"is relatively weak,and the"star"areas are second,where the spatiotemporal indicators are all higher than the critical value,and the"thin dog"areas are the most concentrated,where the spatio-temporal indicators are all lower than the critical value.Finally,the world heritage brand marketing strategy is proposed around the ma-trix results of four different types of regions.
world heritageweb focus heatBoston matrixmarketing strategy
万方数据
维普
