Network Structure Characteristics and Influencing Factors of Tourism Flow Along the Yangtze River Economic Belt Based on Travel Notes
It is of great significance to grasp the network structure of tourism flow along the Yangtze River Economic Belt at macroscopic scale for the optimization of the tourism spatial structure and the high quali-ty development of tourism.Based on the big data mining of travel notes,this paper analyzed the network structure characteristics and influencing factors of tourism flow along the Yangtze River Economic Belt by employing the methods of complex network model,geographic detector and so on.The study shows that the network of tourism flow along the Yangtze River Economic Belt conforms to the power law distribution and presents a multi-polarization hierarchical structure;Shanghai is the core node while Chengdu,Nan-jing,Wuhan,Chongqing,Changsha,Hangzhou,Kunming,Suzhou,Nanchang and Hefei are the secondary core nodes;the network of tourism flow along the Yangtze River Economic Belt is characterized by strong imbalance and significant small world feature,forming five communities including the Yangtze River Del-ta,middle reaches of the Yangtze River,Sichuan-Chongqing,Yunnan and Guizhou.Tourism attention,tourism industry foundation and tourism resource endowment are the main factors that affect the network structure of tourism flow along the Yangtze River Economic Belt,with tourism attention as the primary fac-tor.Finally,this paper puts forward some suggestions so as to strengthen the core node radiation drive,im-prove the regional cooperation mechanism,and increase the intensity of tourism publicity and marketing.
tourismtourism flowbig datathe Yangtze River Economic Belt
万方数据
