Research on the Social Value of Scientific and Technical Information Services in Public Libraries Based on RFM Analysis:Case Study of Jilin Province Libary
Understanding and analyzing the social value of scientific and technical information services in public li-braries through an economic mindset is beneficial for public libraries to identify their own development positioning and provide a basis for future sustainable development.Through the investigation of public libraries and users,and using RFM analysis method,this paper explores the social value and practical dilemma of services.The results show that the social value of scientific and technical information services is related to three factors:users'recommendation willingness,frequency of use,and willingness to consumer.There is a correlation between subjective willingness to choose and factors such as satisfaction,level of service understanding,and service diversity.In view of these influen-cing factors,this paper discusses the realization paths of improving the social value of scientific and technical infor-mation services in public libraries,so as to promote the effective development of service work.
public libraryscientific and technical innovationscientific and technical information servicesocial val-ueRFM analysis
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