Virtual Community Information Interaction and Participation Willingness in Digital Rural Governance——The Chain Mediating Role between Information Demand Satisfaction and Community Identity
Digital rural governance is a frontier topic in rural governance research.The purpose of this study is to explore how virtual community information interaction affects participation willingness in digital rural governance under the new media field.A research model was constructed based on SOR theory,and 826 valid samples were collected through questionnaire survey.Hierarchical regression analysis and the Bootstrap method were used to examine the influence of virtual community information interaction on participation willingnessin digital rural governance and its mediating paths.The findings are as follows:Virtual community information interaction has a significant positive impact on participation willingness in digital rural governance,with information demand satisfaction and community identity playing mediating roles respectively in this influence.There is a transmission mechanism of"virtual community information interaction-information demand satisfaction-community identification-participation willingness in digital rural governance".In addition,from the perspectives of the transmission view and ritual views of communication,it is found that the virtual communities represented by the village affairs WeChat groups play the role of"information hub"and"incubator of consciousness",fulfilling corresponding functions.
Virtual Community Information InteractionParticipation Willingness in Digital Rural GovernanceInformation Demand SatisfactionCommunity Identity
万方数据
