As a new form of business,cross-border e-commerce has become an important channel to innovate new ways of international trade.Traditional foreign trade enterprises should seize the opportunity of cross-border e-commerce development during the transformation,focus on building brands with international influence,and continuously improve their market competitiveness.In view of this,the article aims to promote the transformation and upgrading of foreign trade,and adopts methods such as literature analysis to study and reflect on the transformation of foreign trade enterprises of traditional textile into cross-border e-commerce.Reference suggestions are proposed from the following perspectives:emphasizing product quality and building high-quality brands;emphasizing talent cultivation and building professional teams;choosing e-commerce platforms to enhance market impact;paying attention to after-sales management and improving the service system.
关键词
传统纺织/外贸企业转型/跨境电商
Key words
traditional textile/transformation of foreign trade enterprises/cross-border e-commerce
维普
万方数据