Research on Perceptual Evaluation of Lolita Style Clothing
With the advent of the era of perceptual consumption,people's choice of clothing is not only for quality or quantity,but also pays more attention to emotional satisfaction.In recent years,Lolita,as a niche clothing style,has become more and more popular among young people.The paper uses the semantic differential method to analyze the survey data through the perceptual evaluation of typical Lolita clothing styles by young consumers,and deeply analyzes the relationship between different style designs and perceptual styles.The research results can be used as a reference for Lolita fashion designers,so that designers can better grasp the development trend of Lolita style clothing,further meet the potential perceptual needs of consumers,and make Lolita clothing style attract more attention from consumers.