Research on Path and Strategy of the Curriculum Reform of Production-Education Integration of"New Media Marketing"
With the continuous development of information technology such as big data and artificial intelligence,traditional new media marketing cannot meet the needs of society and enterprises.Therefore,the course of"New Media Marketing"also needs to be reformed.The reform of the new media marketing industry-education integration curriculum is to improve students'practical ability and comprehensive quality to meet the needs and development of industry and enterprises.Through close cooperation with industry and enterprises,the curriculum is re-planned and designed,teaching methods and assessment methods are reformed,practical teaching and teacher training are strengthened,and innovation and entrepreneurship support measures are provided,to improve students'practical ability and comprehensive quality,lay a solid foundation for future career development,and form a demonstration and radiation effect for the development of the"New Media Marketing"course.
New Media Marketingintegration of production and education,teaching reform
NETL
NSTL
万方数据
