数字化转型赋能老字号企业高质量发展的理论机理与路径研究
Research on Theoretical Mechanism and Path of Digital Transformation Empowering High-Quality Development of Time-Honored Enterprises
黄祥芳 1吴文源1
作者信息
- 1. 吉首大学 商学院,湖南 吉首 416000
- 折叠
摘要
数字化转型是老字号企业高质量发展的重要引擎及核心驱动力.文章对数字化转型的特征,数字化转型赋能老字号企业高质量发展的理论机理进行了深入的研究与分析,并提出了数字化转型赋能老字号企业高质量发展的路径,旨在进一步促进老字号企业高质量发展.
Abstract
Digital transformation is an important engine and core driving force for the high-quality development of time-honored enterprises.This paper conducts in-depth research and analysis on the characteristics of digital transformation and the theoretical mechanism of digital transformation empowering the high-quality development of time-honored enterprises,and puts forward the path of digital transformation empowering the high-quality development of time-honored enterprises,aiming at further promoting the high-quality development of time-honored enterprises.
关键词
数字化转型/老字号企业/企业高质量发展Key words
digital transformation/time-honored enterprises/high-quality development of enterprises引用本文复制引用
出版年
2024
NETL
NSTL
万方数据