数字化背景下省级一流课程"营销渠道管理"的建设思路
Construction Thoughts on the Provincial First-Class Course"Marketing Channel Management"in Digital Context
赖磊 1孟丁1
作者信息
- 1. 广东外语外贸大学 商学院,广东 广州 510006
- 折叠
摘要
数字化背景下"营销渠道管理"课程面临着新的挑战.文章首先探讨了营销渠道管理对实业界和理论界的重要性,并阐述了数字技术对其影响.随后针对移动互联网、大数据和人工智能等数字化教学内涵进行了详细讨论.接着提出了针对数字化背景下营销渠道管理课程的教学目标、教学内容和教学方法.最后强调了培养学生适应数字化时代营销渠道管理需求的重要性.
Abstract
The course of"Marketing Channel Management"encounters new challenges in the digital era.Firstly,the importance of marketing channel management to the industrial and theoretical fields is discussed,along with its impact from digital technology.Subsequently,a detailed discussion on the digital teaching connotations such as mobile internet,big data,and artificial intelligence is provided.Following this,the study presents the teaching objectives,content,and methods for the"Marketing Channel Management"course in the digital context.Lastly,the emphasis is placed on the importance of cultivating students to adapt to the requirements of marketing channel management in the digital age.
关键词
数字化/省级一流课程/营销渠道管理/建设思路Key words
digitalization/provincial first-class course/marketing channel management/construction thoughts引用本文复制引用
基金项目
广东外语外贸大学高等教育教学研究和改革项目()
线下一流课程项目()
广东省教育厅项目(粤教高函[2022]10号)
线下一流课程项目()
广东省教育厅项目(粤教高函[2020]16号)
教育部工商管理类专业教指委教学改革重点项目(2021)()
广东外语外贸大学"质量工程"项目(2020)(广外教[2020]55号)
出版年
2024
NETL
NSTL
万方数据