In recent years,the phenomenon of crossover integration between fashion brands and art has emerged and has received widespread attention.The motivations behind this crossover integration are worthy of in-depth consideration.From the perspective of semiotics,the article takes Louis Vuitton as the research object,starting from two perspectives:the demand side and supply side of fashion products,and analyzes the motivations of fashion brands with Louis Vuitton as a typical example towards crossover integration,as well as the reasons for choosing art as the object of cooperation,thereby revealing the inherent semiotic logic of the fusion of the two,and at the same time providing a reference for other fashion brands'artistic crossover strategies.
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