基于京族非遗文化的IP品牌建设研究
Research on IP Branding Based on the Intangible Cultural Heritage Culture of the Jing Ethnic
刘楚蓉 1刘玲玲 1姬雪珂 1李宁1
作者信息
- 1. 桂林理工大学艺术学院,广西桂林 541006
- 折叠
摘要
文章通过梳理京族非遗文化资源,分析京族非遗文化发展中面临的问题,研究将IP品牌设计与京族非遗文化结合,形成具有民族特色的非遗文化品牌,推动衍生非遗文化多元化产业链发展,为文化遗产IP化及衍生产品的开发提供参考.
Abstract
By sorting out the resources of the intangible cultural heritage of the Jing ethnic,the problems faced in the development of the intangible cultural heritage of the Jing ethnic were analyzed,and the combination of IP brand design and the intangible cultural heritage of the Jing ethnic was stud-ied to form a brand of intangible cultural heritage with national characteristics,so as to promote the development of a diversified industrial chain of intangible cultural heritage,and provide a reference for the development of IP-based cultural heritage and derivative products.
关键词
京族非遗文化/IP品牌化/多元化产业链Key words
the intangible cultural heritage of the Jing ethnic/IP branding/diversified industrial chain引用本文复制引用
基金项目
桂林理工大学大学生创新创业训练计划(2022)(202210596232)
出版年
2024
NETL
NSTL
万方数据