Pricing strategy of network freight platform considering value-added services
Aiming at the problems of low user stickiness and high transaction risk of network freight platform,taking bilateral users of network freight platform as the research object,based on the bilateral market theory,a Hotelling model is constructed at the complete information level,considering factors such as cross-network externalities,value-added service utility coefficients,and value-added service investment cost coefficients.Based on the attribution of consignment orders to network freight platform,the pricing strategies of network freight platform for providing value-added services to unilateral users under two attribution conditions of carrier order attribution and multi-attribution are studied respectively.The results show that when the carrier order belongs to the network freight platform and the value-added service investment cost coefficient is within a certain threshold,the network freight platform provides value-added services to the carrier to obtain the optimal profit;conversely,the network freight platform provides value-added services to the shipper;when more carriers belong to the network freight platform and the value-added service investment cost coefficient is within a certain threshold,the network freight platform provides value-added services to the shipper to obtain the optimal profit.
万方数据
维普
