Empowering Public Relations with Generative Artificial Intelligence:Innovative Applications and Challenges
Generative artificial intelligence,as an important branch of artificial intelligence,has brought revolutionary changes to the field of public relations.Generative artificial intelligence technology can autono-mously generate new content such as text,image,audio,and video based on learned data patterns,promoting the transformation of knowledge production and dissemination methods.The public relations industry is there-fore facing unprecedented opportunities and challenges,and needs to actively utilize generative artificial intel-ligence technology to achieve innovation,improve communication efficiency and quality.At the same time,to address the risks and challenges brought by generative artificial intelligence technology,it is necessary to strengthen technological research and innovation,establish sound ethical norms and regulatory mechanisms,and carry out data processing activities in accordance with the law.The country should also introduce relevant laws and regulations to regulate the healthy development of generative artificial intelligence.
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