A study on the measurement and path of the integrated development of culture and tourism industry in Shandong Province under the background of digital economy
There is a natural demand for integration between the cultural industry and the tourism industry;however,digital technology has become a driving force for the high-quality development of the cultural tourism industry.Based on the industrial characteristics of cultural industry and tourism industry and the interaction mechanism between them,index system of cultural and tourism industry was constructed from four dimensions:industrial scale,industrial reception,industrial strength and industrial efficiency in this paper.The coupling coordination model was introduced to measure the development level and coupling coordination degree of the two major industries in Shandong Province from 2010 to 2020,and the time series changes were analyzed.The results of the study showed that in addition to the impact of the epidemic in 2020,the overall development level of cultural industry and tourism industry in Shandong Province has been improving year by year,however,the development of the cultural industry generally lagged behind the development of the tourism industry;the coupling coordination degree showed a steady upward trend,increased from 0.390 8 to 0.900 6,coordination level was upgraded from mild dysregulation to excellent coordination.Based on this,from the aspects of cultivating cultural tourism industry to enhance the new momentum of integrated development of cultural tourism,building digital cultural tourism platform to improve the value co-creation mechanism,expanding the transmission channels of technology and product innovation,and training new digital cultural tourism talents,a path was put forward to promote the digital economy to empower the high-quality development of cultural tourism integration.
cultural and tourism industryintegrated developmentdigital economycoupling coordinationthe pathShandong Province
NETL
NSTL
万方数据
维普
