Practice and Exploration of Blended Teaching in Marketing Courses under the Background of Smart Education
In the context of smart education,the practical application of blended learning in marketing courses is not only a trend for the development of deep application of smart education,but also an objective requirement for the teaching reform of marketing courses,and a practical requirement for cultivating talents under the guidance of the new business science.However,some problems,such as over-attachment to the mix of media forms,high dependence on hardware facilities,limitation of practical teaching field,"free riding"phenomenon,have affected the application effect of blended teaching in marketing courses.Starting from target deconstruction+design optimization,platform construction+resource sharing,environment construction+enterprise study tour,hierarchical evaluation+multiple assessment,this paper explores the practical countermeasures of blended teaching in marketing courses under the background of smart education,and deepens the teaching reform of marketing courses.
NETL
NSTL
万方数据
维普
