新时代高校融媒体传播的发展路径研究
Research on the Development Path of Integrated Media Communication in Colleges and Universities in the New Era
王敬 1常雪芳1
作者信息
- 1. 山东舜网传媒股份有限公司,山东 济南 250021
- 折叠
摘要
随着互联网和新媒体技术的飞速发展,融媒体传播已经成为高校宣传、教育和管理的重要手段.在新时代背景下,高校融媒体传播面临着许多新的发展趋势和挑战.通过分析高校新媒体传播的现状和问题,从技术能力、传播内容、平台使用、团队管理四个方面提出具体策略,为高校融媒体传播的发展提供一些启示和建议.
Abstract
With the rapid development of the internet and new media technology,integrated media communication has become an important means of publicity,education and management in colleges and universities.In the context of the new era,integrated media communication in colleges and universities is facing many new development trends and challenges.This article will explore strategies to deal with these trends and challenges,with a view to providing some inspiration and suggestions for the development of integrated media communication in colleges and universities.
关键词
融媒体传播/高校/发展趋势和挑战Key words
integrated media communication/universities/development trends and challenges引用本文复制引用
出版年
2024
NETL
NSTL
维普
万方数据