The Business Ethics of Qilu Merchants in Ming and Qing Dynasties
According to the local records of Shandong Province,Lu merchants pay attention to profit in their business activities and are shrewd and wise.Their strategy is"gentleman's strategy".In addition to the business activities,we can see the profound influence of the Confucian thought of righteousness and profit on the Lu merchants from the aspects of business purposes and the control and use of wealth after profits.The"righteousness"and"profit"of Lu merchants are combined.
NETL
NSTL
万方数据
维普
