摘要
在以文旅融合发展推动新旧动能转换的时代背景下,传承红色基因、树立文化自信在文创产品创意设计领域尤为重要.从文化、产品、用户三者之间的关系入手对文创产品设计中的红色文化转译与传递问题进行分析,通过应用图像学分析理论、设计心理学理论和符号学理论等多学科融合模式,解析实际案例中红色文创设计的文化转译路径体系,有助于构建红色文化在文创产品中的层次化信息传递过程描述模型,能够为提升文创产品设计的质量与效率、促进红色文化的传承与数字化应用提供新的思路.
Abstract
In the context of promoting the transformation of old and new driving forces through the integration of cultural and tourism development,it is particularly important to inherit the red gene and establish cultural confidence in the field of creative design of cultural and creative products.Starting from the relationship among culture,product,and user,this paper analyzes the problem of red culture translation and transmission in cultural and creative product design.By applying interdisciplinary integration models such as image analysis theory,design psychology theory,and semiotics theory,the cultural translation path system of red cultural and creative design in practical cases is analyzed,which helps to construct a hierarchical information transmission process description model of red culture in cultural and creative products,which can provide new ideas for improving the quality and efficiency of cultural and creative product design,and promoting the inheritance and digital application of red culture.
基金项目
2023年山东省艺术科学重点课题(23ZC03300003)
维普
万方数据