Exploration of Teaching Reform of Marketing Channel Management Course under the Background of Artificial Intelligence Technology
With the rapid development of artificial intelligence technology,the teaching of marketing channel management is faced with new opportunities and challenges.The integration of artificial intelligence technology into the teaching process of marketing channel management course is not only a realistic demand for talent cultivation under the orientation of new business discipline,but also an objective need for the teaching reform of marketing ma-jors.By analyzing the intrinsic connection between artificial intelligence technology and marketing channel manage-ment,this study proposes the teaching objectives centered on data thinking,intelligent decision-making and inno-vative consciousness,integrates the teaching content of intelligent technology application,and introduces intelligent teaching methods and means,aiming to deepen the teaching construction of marketing channel management course and cultivate marketing talents who can adapt to the development of intelligent market.
NETL
NSTL
万方数据
