Challenges and Countermeasures for Library Services in China under the Environment of We Media
The rapid development of we media has changed people's learning and communication methods,changed the organization of information production and dissemination essentially,and formed a network information pattern in which everyone is the media.We media has brought new challenges to library services.With the develop-ment of practice,libraries'understanding of we media cannot only emphasize its media role,and ignores the fact that libraries have become media.The article believes that library we media should have its own unique content,methods,positioning and style.Libraries need to address challenges by enhancing we media service awareness,service capabil-ities,building brand image and enhancing cross-border cooperation.