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自媒体环境下我国图书馆服务面临的挑战与对策

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自媒体的迅速发展改变了人们的学习和交流方式,从本质上改变了信息的生产、传播等组织方式,形成人人即是媒体的网络信息格局.自媒体为图书馆服务带来了新挑战,随着实践发展,图书馆对自媒体的认识不能只强调它的媒介作用,而忽视了图书馆已成为媒体的事实.文章认为图书馆自媒体应有自身特色的内容、方式、定位和格调.图书馆需要从提高自媒体服务意识、服务能力、打造品牌形象和增强跨界合作方面来应对挑战.
Challenges and Countermeasures for Library Services in China under the Environment of We Media
The rapid development of we media has changed people's learning and communication methods,changed the organization of information production and dissemination essentially,and formed a network information pattern in which everyone is the media.We media has brought new challenges to library services.With the develop-ment of practice,libraries'understanding of we media cannot only emphasize its media role,and ignores the fact that libraries have become media.The article believes that library we media should have its own unique content,methods,positioning and style.Libraries need to address challenges by enhancing we media service awareness,service capabil-ities,building brand image and enhancing cross-border cooperation.

LibraryWe mediaNew media

司姣姣

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河南理工大学图书与档案馆,河南焦作 454000

图书馆 自媒体 新媒体

2022年河南理工大学人文社会科学研究年度项目

SKND2022-22

2024

山东图书馆学刊
山东省图书馆学会 山东省图书馆

山东图书馆学刊

CHSSCD
影响因子:0.379
ISSN:1002-5197
年,卷(期):2024.(1)
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