首页|基于阅读推广的图书馆文创产品开发研究

基于阅读推广的图书馆文创产品开发研究

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图书馆文创产品开发对于阅读推广工作的有效开展具有重要意义.从文化传播角度探析图书馆文创产品开发与阅读推广的内在联系,并从资源开发、渠道延伸、氛围营造三个方面论述图书馆文创产品助力阅读推广的多重价值,最后提出图书馆文创产品开发需要增强对阅读文化、图书文化、出版文化的挖掘和提炼,从而实现阅读推广效果的有效提升.
Research on the Development of Library Cultural and Creative Products Based on Reading Promotion
The development of library cultural and creative products is of great significance for the effective implementation of reading promotion work.The article explores the internal connection between the development of library cultural and creative products and reading promotion from the perspective of cultural dissemination,and dis-cusses the multiple values of library cultural and creative products in helping reading promotion from three aspects:resource development,channel extension and atmosphere creation.Finally,the article proposes that library cultural and creative product development needs to enhance the excavation and extraction of reading culture,book culture and publishing culture in order to effectively improve the effectiveness of reading promotion.

Cultural and creative productsLibraryReading promotionReading culture

王重谕、马衍明

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上海应用技术大学人文学院,上海 201418

文化创意产品 图书馆 阅读推广 阅读文化

上海应用技术大学决策咨询课题

101100230012010-A25

2024

山东图书馆学刊
山东省图书馆学会 山东省图书馆

山东图书馆学刊

CHSSCD
影响因子:0.379
ISSN:1002-5197
年,卷(期):2024.(2)
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