Research on the Reading Promotion in Public Libraries Based on Online Live Streaming——Taking Guangzhou Library as an Example
With the rise of nationwide reading,an increasing number of libraries are utilizing internet tech-nology,mobile internet technology and new media technology to carry out combined online and offline reading promo-tion activities.Taking Guangzhou Library as an example,the paper explores the modes and methods of library's reading promotion activities using online live streaming.The research indicates that online live streaming is an effec-tive innovative approach for library's reading promotion activities.Interactive activities during the live streaming enhance readers'sense of participation and engagement.Live streaming expands the scope of activity promotion and influence,thereby increasing the impact and social benefits of the activities.
Online live streamingPublic libraryReading promotion