高职院校图书馆宣传工作探析——以山东职业学院为例
Analysis of the Publicity Work in Vocational College Libraries——Taking Shandong Polytechnic as an Example
任斐 1林毅1
作者信息
- 1. 山东职业学院图书馆,山东济南 250104
- 折叠
摘要
旨在探讨高职院校图书馆宣传工作的策略与实践,以山东职业学院图书馆为例,分析其宣传工作的实施路径、亮点特色及面临的挑战.基于《中国图书馆网络影响力评价报告(2023-2024)》的数据,采用参与式观察法和深度访谈法,探讨了高职院校图书馆宣传工作的理论依据、基本要素、策略构建等.研究发现,山东职业学院图书馆通过党建引领、多元协作、创新主体和新媒体赋能等策略,有效提升了图书馆的网络影响力和社会认可度.同时,文章也指出了图书馆宣传工作中存在的问题,并提出了相应的建议.
Abstract
The article aims to explore the strategies and practices of publicity work in vocational college libraries.Taking Shandong Polytechnic Library as an example,the article analyzes the implementation path,high-lights,characteristics,and challenges faced by its publicity work.Based on the data from the China Library Network Influence Evaluation Report(2023-2024),the article adopts participatory observation and in-depth interview meth-ods.From the perspective of communication studies,the article explores the theoretical basis,basic tasks,element analysis and strategy construction of library publicity work.Research has found that the library of Shandong Polytech-nic has effectively enhanced its online influence and social recognition through strategies such as party building lead-ership,diversified collaboration,innovative entities and new media empowerment.At the same time,the article also points out the problems in library publicity work and puts forward corresponding suggestions.
关键词
高职院校图书馆/宣传工作/山东职业学院/网络影响力Key words
Vocational College Library/Publicity work/Shandong Polytechnic/Web influence引用本文复制引用
出版年
2024
NETL
NSTL
万方数据