Digital reading promotion is an essential part of public libraries in the new era to practice the dig-ital cultural strategy and promote reading among all citizens.In the process of exploring digital reading promotion,Guangzhou Library has gradually established a full life cycle model for digital reading promotion,covering planning,implementation,promotion,and evaluation phases,involving essential elements such as the target audience,promotion channels,types of activities,service fields,service entities and evaluation methods.Based on the practical experi-ence of digital reading promotion at Guangzhou Library,the article systematically reviews the characteristics and shortcomings of digital reading promotion services in terms of reader needs,management philosophy,technology posi-tioning,service space and service entities,and then proposes development strategies for public library digital reading promotion in terms of technology,services,resources,space and channels.
Digital readingReading promotionFull life cycleGuangzhou Library
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