Research on the Marketing Strategies for Brand Activities of Public Libraries——Taking the Service Promotion Week of Guangzhou,Hong Kong,and Macao Public Libraries as an Example
Conducting research on the marketing strategies for brand activities can effectively promote the professional development of public libraries and support cultural construction in the new era.The paper introduces the Service Promotion Week,Hong Kong Joy of Reading Week,and"4·23 Macao Citywide Reading Day"organized by public libraries in Guangzhou,Hong Kong,and Macao around World Book Day.It employs the marketing mix theory(4Ps theory)to conduct a comparative study,aiming to provide reference for industry peers.
Brand activitiesMarketing strategiesGuangzhou LibraryHong Kong public librariesMacao public librariesService Promotion Week
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