公共图书馆馆标的设计理念与应用实践——以江苏省公共图书馆为例
Design Concept and Application Practice of Public Library Logo——Taking the Public Libraries in Jiangsu Province for Example
张紫月1
作者信息
- 1. 连云港市图书馆,江苏 连云港 222006
- 折叠
摘要
文章通过对江苏省公共图书馆大量馆标的收集整理、分类归纳和比较研究,分析其实用功能和审美功能,总结其设计理念、设计方法、设计流程及应用实践,并结合馆标探讨公共图书馆形象设计与宣传营销,提出专业人才队伍打造、馆标应用标准制定、形象识别系统构建等举措,以期为今后的图书馆形象标识设计及应用推广提供一定的理论指导.
Abstract
The article analyzes the practical and aesthetic functions of a large number of library logos in Jian-gsu Province through collection,sorting,classification,induction and comparative research.Then,the paper propo-ses measures such as building a professional talent team,establishing standards for library logo application,and con-structing an image recognition system in order to provide some theoretical guidance for the design and application of library image identification in the future.
关键词
形象标识/馆标设计/馆标应用/形象设计/宣传营销Key words
Image identification/Logo design/Logo application/Image design/Publicity and marketing引用本文复制引用
出版年
2024
NETL
NSTL
万方数据