首页|公共图书馆馆标的设计理念与应用实践——以江苏省公共图书馆为例

公共图书馆馆标的设计理念与应用实践——以江苏省公共图书馆为例

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文章通过对江苏省公共图书馆大量馆标的收集整理、分类归纳和比较研究,分析其实用功能和审美功能,总结其设计理念、设计方法、设计流程及应用实践,并结合馆标探讨公共图书馆形象设计与宣传营销,提出专业人才队伍打造、馆标应用标准制定、形象识别系统构建等举措,以期为今后的图书馆形象标识设计及应用推广提供一定的理论指导.
Design Concept and Application Practice of Public Library Logo——Taking the Public Libraries in Jiangsu Province for Example
The article analyzes the practical and aesthetic functions of a large number of library logos in Jian-gsu Province through collection,sorting,classification,induction and comparative research.Then,the paper propo-ses measures such as building a professional talent team,establishing standards for library logo application,and con-structing an image recognition system in order to provide some theoretical guidance for the design and application of library image identification in the future.

Image identificationLogo designLogo applicationImage designPublicity and marketing

张紫月

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连云港市图书馆,江苏 连云港 222006

形象标识 馆标设计 馆标应用 形象设计 宣传营销

2024

山东图书馆学刊
山东省图书馆学会 山东省图书馆

山东图书馆学刊

CHSSCD
影响因子:0.379
ISSN:1002-5197
年,卷(期):2024.(6)