Tourism Destination Image Perception of Mountain Resorts: A Comprehensive Survey of the Huangshan Web Travel Notes for 2014-2016
In this research,it collected nearly thirty thousand travel dairies relevant to Mount Huangshan from three famous domestic tourism websites,which are Mafengwo,C trip,Lvmama,and 75 travel dairies were selected as standard samples for statistical analysis.Content analysis method was used to analyze these samples via ROST CM6.Results showed that:1) There are 6 positive perception factors favorable for Mount Huangshan tourism image,which were the High Mountains,the Scenes of Three Odd and Five Wonders,the Magnificent Scenery,the Origin of Cultural Heritage,the Geological Wonders,and the Holy Place of Outdoor Photography (according to the effective level from high to low);2) The negative perception mainly came from tourism services,tourism environment and tourism management.From a general analysis of the second level coding,the negative impression was mainly from poor accommodation service due to the localized precipitous terrain,shifty mocro-climate and other unfavorable natural environment.Although the general perception of tourists about the image of Mount Huangshan tended to positive,there were rooms for improvement in many aspects,like traffic safety of sightseeing highway,earlier visual noticed of meteorological scenery,tourist guiding and other aspects.
NETL
NSTL
万方数据
维普
