Research on the Factors Influencing the Development of E-Commerce Enterprises by Geographical Indications of Agricultural Products
Geographical indication agricultural product e-commerce sales refer to the use of e-commerce technology to develop sales of agricultural products in specific regions,thereby promoting stable income growth for local farmers and accelerating rural revitalization.Agriculture,as the cornerstone of the development of the national economy,is not only a requirement of the times,but also a necessity for economic development.In recent years,agricultural product e-commerce has become a new form of sales,and its development has promoted the development of agricultural economy and social economy.Currently,China is carrying out e-commerce sales of geographical indication agricultural products across the country,which has had a huge impact on agricultural product sales and has gradually become a new economic growth point for agricultural product sales.This paper takes the geographical indication agricultural product"TZGN"brand in Tai'an City as the research object,starting from the current development status and influencing factors of enterprises,analyzes the problems in the development of agricultural product e-commerce in Tai'an City,and proposes corresponding countermeasures,in order to provide reference for further development of agricultural product e-commerce.
万方数据
维普
