This study aims to explore the impact of rural bank service innovation on rural financial development and provide relevant policy recommendations.Through literature review and qualitative analysis,it shows that innovation in rural banking services can promote the inclusiveness and convenience of rural finance,meet diversified financial needs,and help promote rural economic development and poverty alleviation.In addition,service innovation can also improve risk management and compliance capabilities,promote the transformation,upgrading,and sustainable development of rural financial institutions.Based on the research results,the paper proposes suggestions such as strengthening government policy support,strengthening talent cultivation and management in rural banks,and improving the competition mechanism in rural financial markets.Future research can expand the sample range,adopt quantitative analysis method,and explore the interaction with other rural financial factors to provide more scientific decision-making reference.
rural banksservice innovationrural financial developmentpolicy advicesustainable development