首页|长沙网红经济高质量发展的路径研究

长沙网红经济高质量发展的路径研究

Research on the Path of High-Quality Development of Internet Celebrity Economy in Changsha

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网红经济,也称"注意力经济"或者"影响力经济",是指运用现代化的营销手段,引起潜在消费者对某种产品或服务特质的关注,进而进行购买或体验的行为经济.近年来,长沙大力发展吃、住、行、游、购、娱等网红经济相关业态,凭借茶颜悦色、文和友等众多出圈品牌和特色场景,成为享誉全球的"网红打卡地".那么,长沙网红经济为什么能快速兴起,发展过程中取得哪些成效、面临哪些问题,如何推动网红经济高质量发展,成为文章关注的核心问题.
The internet celebrity economy,also known as the"attention economy"or"influence economy",refers to the behavioral economy of using modern marketing methods to attract potential consumers'attention to certain product or service features to purchase or experience.In recent years,Changsha has vigorously developed internet celebrity economy-related industries such as food,lodging,transportation,tourism,shopping,and entertainment.With many well-known brands and unique scenes such as"Modern China Tea Shop"and"Wenheyou",it has become a world-renowned"internet worthy location".Therefore,why can Changsha's internet celebrity economy rise so rapidly,what achievements have been made and what problems have been faced in the development process,and how to promote the high-quality development of the internet celebrity economy are the core issues of this article.

internet celebrity economyhigh-quality developmentresearch on the path

李欣洁

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中共长沙市天心区委党校, 湖南 长沙 410000

网红经济 高质量发展 路径研究

2024

商业观察

商业观察

ISSN:
年,卷(期):2024.10(1)
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