The internet celebrity economy,also known as the"attention economy"or"influence economy",refers to the behavioral economy of using modern marketing methods to attract potential consumers'attention to certain product or service features to purchase or experience.In recent years,Changsha has vigorously developed internet celebrity economy-related industries such as food,lodging,transportation,tourism,shopping,and entertainment.With many well-known brands and unique scenes such as"Modern China Tea Shop"and"Wenheyou",it has become a world-renowned"internet worthy location".Therefore,why can Changsha's internet celebrity economy rise so rapidly,what achievements have been made and what problems have been faced in the development process,and how to promote the high-quality development of the internet celebrity economy are the core issues of this article.
关键词
网红经济/高质量发展/路径研究
Key words
internet celebrity economy/high-quality development/research on the path
维普
万方数据