Research on Business Model Innovation of Yunnan Tea Industry Under the Background of Tea and Tourism Integration
Chinese tea culture is extensive and profound.The state has issued a series of policies to support the development of tea industry.The traditional business model of tea enterprises has been difficult to adapt to the development of the times.Exploring new business model has become an important issue which needs to be solved urgently.Based on the canvas model of business model,this paper analyzes the problems existing in its business model and puts forward optimization strategies from nine factors including customer segment,value proposition,channel,customer relation,revenue stream,key resource,key activity,key partner and cost structure.On this basis,in line with the current trend of cultural and tourism integration and rural revitalization,the innovative business model of"tea plus tourism"is proposed for the Yunnan tea industry.
tea and tourism integrationbusiness modeltea industry
万方数据
维普
