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财务大数据分析在投资决策中的应用与效果评估

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随着信息技术的飞速发展,大数据已成为当今企业和金融机构发展的关键驱动力.特别是在财务领域,大数据技术为投资决策提供了依据,使决策者能够更加精确地评估投资的机会和风险.然而,这种技术进步也带来了新的挑战,如数据质量、完整性和安全性不足等问题.因此,文章从财务大数据的角度探讨其在投资决策中的应用及其对投资决策效果的影响,并提出相应的策略建议,以期为企业和金融机构提供更为科学、高效的投资决策支持.
Research on the Application and Effectiveness Evaluation of Financial Big Data Analysis in Investment Decision-Making
With the rapid development of information technology,big data has become a key driving force for enterprises and financial institutions today.Especially in the financial field,big data technology provides a basis for investment decisions,enabling decision-makers to more accurately evaluate investment opportunities and risks.However,this technological advancement has also brought new challenges,such as issues of data quality,integrity,and security.Therefore,the paper explores the application of financial big data in investment decision-making and its impact on investment decision-making effectiveness from the perspective of financial big data,and proposes corresponding strategic suggestions.This aims to provide more scientific and efficient investment decision support for enterprises and financial institutions.

big data analysisfinancial managementinvestment decision

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中国石化销售股份有限公司山西太原石油分公司,山西 太原 030024

大数据分析 财务管理 投资决策

2024

商业观察

商业观察

ISSN:
年,卷(期):2024.10(4)
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