Big data has penetrated into various industries in society and has become the"main force"to promote China's socio-economic development.For enterprises,implementing marketing innovation through big data is an effective measure to enhance marketing capabilities and optimize enterprise resource allocation.Based on this background,the article starts from two core concepts of the big data era and marketing.It first briefly introduces the connotations of these two concepts,analyzes the positive impact of the big data era on enterprise marketing,and the potential problems that marketing may face.Finally,returning to reality,combining practical work experience and domestic research results,a comprehensive analysis is conducted to carefully analyze the innovative strategies of enterprise marketing strategies in the era of big data,aiming to provide valuable references for enterprise marketing through research.
关键词
大数据时代/企业/市场营销战略/创新策略
Key words
the era of big data/enterprise/marketing strategy/innovation strategy
维普
万方数据