With the enrichment of people's material life,the importance of spiritual civilization has gradually increased.The cultural media industry's pulling effect on the social economy is increasing,and the focus on the value evaluation of cultural media enterprises is also increasing.By using the methods of bibliometrics and content analysis,this paper combs and summarizes the value composition and evaluation methods of cultural media enterprises,compares multiple evaluation methods in multiple dimensions,points out the shortcomings of existing research,looks forward to the feasible optimization ways in the future,and provides guiding significance for the theoretical research and practical application of the value evaluation in cultural media enterprises.
关键词
企业估值/文化传媒企业/价值构成/评估方法
Key words
enterprise valuation/cultural media enterprises/value composition/evaluation method
维普
万方数据