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农业产业链视角下重庆农产品品牌建设研究

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产业兴旺是解决农村一切问题的前提,产业升级更新有助于推进乡村振兴[1].在中国当前农村现代化的大转型和工业化迅速发展的新形势下,建立中国农业个性化名牌已是农村信息化建设的必然趋势,也成为进一步提升中国农业品质、迈出国门的重要途径和手段.在特别是中国当前农村现代化振兴政策的引领下,延伸中国农产品价值链、建立中国农业名牌已是社会建设的必然需要,通过延长农业价值链,就能够有效提升中国农业价值,使广大农户更能全面地享受农业产品加工、交易等全流程的高附加值效益,以农业名牌建设促进农业全环节升级、全流程增值、全领域整合.
Research on Chongqing Agricultural Product Brand Construction from the Perspective of Agricultural Industry Chain
Industrial prosperity is the prerequisite for solving all rural problems,and rural revitalization is promoted by industrial upgrading and updating.Under the new situation of the great transformation of China's rural modernization and the rapid development of industrialization,the establishment of China's agricultural personalized famous brand has become the inevitable trend of rural informatization construction,and also become an important way and means to further improve the quality of China's agriculture and go abroad.Especially under the guidance of China's current rural modernization and revitalization policy,it is the inevitable need of social construction to extend the value chain of China's agricultural products and establish China's famous agricultural brand.By extending the agricultural value chain,the value of China's agriculture can be effectively improved,so that the majority of farmers can enjoy the high value-added benefits of the whole process of agricultural products,processing,trading and so on.The construction of famous agricultural brand promotes the upgrading of the whole link of agriculture,the added value of the whole process and the integration of the whole field.

rural revitalizationagricultural industry chainbrandthe status quodevelopment path

任玉霜、廖旭东

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吉林建筑大学 经济与管理学院,吉林 长春 130118

乡村振兴 农业产业链 品牌 现状 发展路径

吉林省社会科学基金

2023B40

2024

商业观察

商业观察

ISSN:
年,卷(期):2024.10(6)
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