Online Investor Relationship Management:Literature Review and Research Prospect
With the rapid development of internet communication technology,online platform has gradually become the information channel trusted by investors,and has increasingly become an important factor affecting the stock price of listed companies.Online investor relationship management has thus become the focus of market value management of listed companies.This paper systematically reviews relevant literature in the main context of two branches of influencing factors research and economic consequence research,summarizes the selection and measurement of proxy variables of online investor relationship management in the existing research,summarizes the imperfections in the research,and forms research reviews on this basis,in order to provide inspiration for future research in related fields.
NETL
NSTL
万方数据
维普
