线上投资者关系管理:文献回顾与研究展望
Online Investor Relationship Management:Literature Review and Research Prospect
李伟 1幸玉洁1
作者信息
- 1. 天津商业大学 会计学院,天津 300134
- 折叠
摘要
随着互联网传播技术的飞速发展,网络平台逐渐成为投资者信赖的信息渠道,日益成为影响上市公司股价的重要因素,线上投资者关系管理也由此成为上市公司市值管理工作的重点.文章以影响因素研究与经济后果研究两大分支为主要脉络,对相关文献进行系统梳理,同时总结现有研究,关于线上投资者关系管理代理变量的选择与度量,总结出现有研究的不完善之处,并在此基础之上形成研究述评,以期为未来相关领域的研究提供启发.
Abstract
With the rapid development of internet communication technology,online platform has gradually become the information channel trusted by investors,and has increasingly become an important factor affecting the stock price of listed companies.Online investor relationship management has thus become the focus of market value management of listed companies.This paper systematically reviews relevant literature in the main context of two branches of influencing factors research and economic consequence research,summarizes the selection and measurement of proxy variables of online investor relationship management in the existing research,summarizes the imperfections in the research,and forms research reviews on this basis,in order to provide inspiration for future research in related fields.
关键词
线上投资者关系管理/影响因素/经济后果/变量度量Key words
online investor relationship management/influencing factors/economic consequences/variable measurement引用本文复制引用
出版年
2024
NETL
NSTL
维普
万方数据