With the continuous updating and rapid popularization of mobile communication equipments,the rapid development of artificial intelligence technology,the continuous improvement of Internet of Things and blockchain technology,and the wide application of new media such as WeChat,Weibo,short video,live streaming,the online shopping business model of"live streaming sales"has developed rapidly.It has brought consumers good commercial shopping experience and great convenience.At the same time,its infringement on consumers'right to know is also becoming increasingly serious.It is of great practical significance to standardize the violations in"live streaming sales"and protect consumers'right to know.