In recent years,the domestic hotel industry has flourished and competition among peers has become increasingly fierce.As the core competitiveness of the hotel industry,brand management has frequently encountered problems in many hotels.In modern hotel management,brand management occupies the vital position.In order to gain a foothold in market competition,hotels should establish the rational brand management mechanism.The article analyzes the challenges faced by contemporary hotel brand management.It proposes optimization paths for hotels based on reality,which aims to provide valuable references for hotel management in the industry.
NETL
NSTL
维普
万方数据
