With the rapid development of emerging technologies such as the Internet of Things,artificial intelligence and blockchain,a new wave of digitalization has been set off around the world,resulting in the"digital economy".Since the real estate industry has entered a period of rapid development,the competition has become more intense.Traditional standardized replications of products and services have been difficult to meet the needs of the market,and also can not change the competition mode of the industry.Major real estate companies have begun to seize the only remaining living space of traditional real estate developers,and the digital transformation of traditional real estate enterprises has been urgent.
digital economytraditional real estate enterprisesdigital transformation