首页|数字经济背景下传统房企的数字化转型动因及方法探究

数字经济背景下传统房企的数字化转型动因及方法探究

Exploration on the Motivation and Methods of Digital Transformation of Traditional Real Estate Enterprises Under the Background of Digital Economy

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伴随着物联网、人工智能、区块链等新兴技术的飞速发展,全球掀起了一股数字化浪潮,并由此产生了"数字经济".自房地产行业进入高速发展期后,竞争就变得更加激烈了.传统的标准化复制产品和服务,已经很难满足市场的需要,同时也改变不了行业的竞争模式.各大地产公司纷纷开始抢夺传统地产商仅存的生存空间,传统地产企业的数字化转型已经刻不容缓.
With the rapid development of emerging technologies such as the Internet of Things,artificial intelligence and blockchain,a new wave of digitalization has been set off around the world,resulting in the"digital economy".Since the real estate industry has entered a period of rapid development,the competition has become more intense.Traditional standardized replications of products and services have been difficult to meet the needs of the market,and also can not change the competition mode of the industry.Major real estate companies have begun to seize the only remaining living space of traditional real estate developers,and the digital transformation of traditional real estate enterprises has been urgent.

digital economytraditional real estate enterprisesdigital transformation

岛紫彤

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长江大学 经济与管理学院,湖北 荆州 434000

数字经济 传统房企 数字化转型

2024

商业观察

商业观察

ISSN:
年,卷(期):2024.10(9)
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