Online We Media is now a hot topic,and WeChat official account is one of the important representatives of online We Media.The huge benefits have prompted the increasing demand for official account transactions and transfers.How to evaluate the value of official account has been put on the agenda.However,in view of the unique nature of official account assets,this paper discusses the characteristic dimensions of official account through principal component analysis according to the influencing factors of official account value,and attempts to build a official account value evaluation model using factor analysis and regression analysis.Different from other official account value evaluation models,based on the feature dimension,the official account value evaluation model built in this paper starts with the analysis of the factors affecting the value of official account.It can quantify the value of official account.
official accountvalue evaluation modelfeature dimensionfactor analysisregression analysis
NETL
NSTL
维普
万方数据
