Transformation and Reconstruction of Enterprise Marketing in the Era of the Internet Economy
In the current business environment,characterized by rapid digital evolution,enterprises are confronted with challenges and opportunities that are unprecedented.The amalgamation of internet technologies has not only reshaped consumer purchasing behaviors,but also redefined the framework of marketing strategies.The"internet plus"economy has emerged as a new engine propelling the development of the global economy and society.This paper delves into the transformation and reconstruction of enterprise marketing in the internet economy era,and underscores the challenges and opportunities that enterprises encountered in this swiftly digitalizing business milieu.It analyzes how internet technology alters consumer purchasing behaviors and marketing strategies,highlights that the"internet plus"economic model,through fostering a deep fusion of internet technology and traditional industries,optimizes resource allocation,and bolsters productivity and innovation,promoting high-quality economic growth.
NETL
NSTL
万方数据
维普
