互联网经济时代下企业市场营销的转型与重构
Transformation and Reconstruction of Enterprise Marketing in the Era of the Internet Economy
陈科存1
作者信息
摘要
在当今数字化快速演进的商业环境中,企业面临着前所未有的挑战和机遇.互联网技术的融合不仅重塑了消费者的购买行为,也重新定义了市场营销策略的框架."互联网+"经济已成为引领全球经济社会发展的新引擎.文章探讨了互联网经济时代下企业市场营销的转型与重构,强调了在数字化快速演进的商业环境中,企业面临的挑战与机遇.分析了互联网技术如何改变消费者的购买行为和市场营销策略,指出"互联网+"经济模式通过促进互联网技术与传统产业的深度融合,优化资源配置,提升生产力和创新力,从而推动经济的高质量发展.
Abstract
In the current business environment,characterized by rapid digital evolution,enterprises are confronted with challenges and opportunities that are unprecedented.The amalgamation of internet technologies has not only reshaped consumer purchasing behaviors,but also redefined the framework of marketing strategies.The"internet plus"economy has emerged as a new engine propelling the development of the global economy and society.This paper delves into the transformation and reconstruction of enterprise marketing in the internet economy era,and underscores the challenges and opportunities that enterprises encountered in this swiftly digitalizing business milieu.It analyzes how internet technology alters consumer purchasing behaviors and marketing strategies,highlights that the"internet plus"economic model,through fostering a deep fusion of internet technology and traditional industries,optimizes resource allocation,and bolsters productivity and innovation,promoting high-quality economic growth.
关键词
数字化转型/互联网/市场营销Key words
digital transformation/internet/marketing引用本文复制引用
出版年
2024
NETL
NSTL
维普
万方数据