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基于大数据技术的中小企业数字化转型路径分析与实证研究

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随着数字化时代的到来,中小企业正面临数字化转型的迫切需求.文章通过对大数据技术在中小企业数字化转型中的关键路径进行分析和实证研究,旨在为中小企业的数字化转型提供理论依据和实践支持.首先,对数字化转型和大数据技术进行阐述,深入探讨数字化转型的内涵与影响以及大数据技术的基本原理与特点.其次,探讨了构建中小企业数字化转型的理论框架,明确影响数字化转型的关键因素,并提出大数据技术支持下的转型路径模型.在此基础上,详细分析大数据技术在数字化转型过程中的关键技术应用.最后,通过实证研究,结合中小企业的案例,深入剖析数字化转型的成功经验和大数据技术在企业中的实际应用效果.
Analysis and Empirical Study of the Digital Transformation Path of Small and Medium-Sized Enterprises Based on Big Data Technology
With the advent of the digital age,small and medium-sized enterprises(SMEs)are facing an urgent need for digital transformation.This paper aims to provide theoretical basis and practical support for the digital transformation of SMEs by analyzing and empirically studying the key paths of big data technology in the digital transformation of SMEs.Firstly,by elucidating digital transformation and big data technology,the paper delves into the essence and impact of digital transformation,as well as the fundamental principles and characteristics of big data technology.Subsequently,it establishes a theoretical framework for the digital transformation of SMEs,clarifying the key factors influencing digital transformation and proposing a transformation path model supported by big data technology.On this basis,it conducts a detailed analysis of the key technological applications of big data in the process of digital transformation.Finally,through empirical research,incorporating cases of SMEs,this paper thoroughly examines the successful experience of digital transformation and the practical effects of big data technology in enterprises.

small and medium-sized enterprisesdigital transformationbig data technologytransformation path

陈君联

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昆明学院 经济管理学院,云南 昆明 650214

中小企业 数字化转型 大数据技术 转型路径

2024

商业观察

商业观察

ISSN:
年,卷(期):2024.10(10)
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