Analysis and Empirical Study of the Digital Transformation Path of Small and Medium-Sized Enterprises Based on Big Data Technology
With the advent of the digital age,small and medium-sized enterprises(SMEs)are facing an urgent need for digital transformation.This paper aims to provide theoretical basis and practical support for the digital transformation of SMEs by analyzing and empirically studying the key paths of big data technology in the digital transformation of SMEs.Firstly,by elucidating digital transformation and big data technology,the paper delves into the essence and impact of digital transformation,as well as the fundamental principles and characteristics of big data technology.Subsequently,it establishes a theoretical framework for the digital transformation of SMEs,clarifying the key factors influencing digital transformation and proposing a transformation path model supported by big data technology.On this basis,it conducts a detailed analysis of the key technological applications of big data in the process of digital transformation.Finally,through empirical research,incorporating cases of SMEs,this paper thoroughly examines the successful experience of digital transformation and the practical effects of big data technology in enterprises.
small and medium-sized enterprisesdigital transformationbig data technologytransformation path