Research on the Challenges and Countermeasures of Digital Transformation of the Retail Industry
Nowdays,digital transformation has become the consensus of all industries,and the digital transformation of the retail industry is even more imperative.This paper reviews the exploration process of digital transformation of China's retail industry,lists Alibaba's successful cases,points out the existing challenges,and puts forward countermeasures and suggestions to promote the digital transformation of China's retail industry,so as to accelerate the transformation of China's retail industry,seize the opportunities of the times,and promote China's retail industry to accelerate into the new era of high-quality development.