零售业数字化转型面临的挑战及对策研究
Research on the Challenges and Countermeasures of Digital Transformation of the Retail Industry
管军 1马迎新1
作者信息
- 1. 河北工程大学管理工程与商学院,河北邯郸 056038
- 折叠
摘要
如今,数字化转型已经成为各行业的共识,零售业数字化转型更是势在必行.文章梳理了我国零售业数字化转型的探索历程,列举了阿里巴巴的成功案例,指出了现存的挑战,提出推动我国零售业数字化转型的对策建议,以加快零售业转型,抢占时代先机,推动我国零售业加速步入高质量发展新时代.
Abstract
Nowdays,digital transformation has become the consensus of all industries,and the digital transformation of the retail industry is even more imperative.This paper reviews the exploration process of digital transformation of China's retail industry,lists Alibaba's successful cases,points out the existing challenges,and puts forward countermeasures and suggestions to promote the digital transformation of China's retail industry,so as to accelerate the transformation of China's retail industry,seize the opportunities of the times,and promote China's retail industry to accelerate into the new era of high-quality development.
关键词
零售业/数字化转型/挑战/建议Key words
retail industry/digital transformation/challenges/advice引用本文复制引用
出版年
2024
NETL
NSTL
维普
万方数据