Research on the Innovative Development of Tourism and Hotel Industry from the Perspective of Metaverse
Currently,the global tourism and hotel industry is in a profound transformation stage.This change is mainly affected by the promotion of the internet era under the background of the fourth industrial revolution and the continuous evolution of the concept of metaverse.Metaverse is not just a technology or tool,it is a new perspective and way of thinking that can guide the tourism and hotel industry to rethink and design service models and business process.By closely integrating the virtual world with the real world,metaverse provides endless possibilities for creating immersive and personalized travel experience.This article explores how to effectively use metaverse technology to provide consumers with innovative virtual hotel experience,tourism products and services,analyzes the interaction and far-reaching impact of its application in the tourism and hotel industry on industry development.From the perspective of metaverse,the paper makes a research on the opportunities and challenges faced by the innovative development of the tourism and hotel industry.