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元宇宙视域下旅游与酒店业的创新发展研究

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当前,全球旅游与酒店业正处于一个深刻的转型阶段,这一变革主要受到第四次工业革命背景下互联网时代的推动以及元宇宙概念的持续演进的影响.元宇宙不仅是一种技术或工具,它更是一种全新的视角和思维方式,能够引导旅游与酒店业重新思考和设计服务模式和业务流程.通过将虚拟世界与现实世界紧密结合,元宇宙为创造沉浸式和个性化的旅游体验提供了无限可能.文章探讨如何有效利用元宇宙技术,为消费者提供创新的虚拟酒店体验、旅游产品和服务,分析其在旅游与酒店业中的应用对于产业发展的相互作用和深远影响,并对元宇宙视角下旅游与酒店业创新发展所面临的机遇与挑战进行研究.
Research on the Innovative Development of Tourism and Hotel Industry from the Perspective of Metaverse
Currently,the global tourism and hotel industry is in a profound transformation stage.This change is mainly affected by the promotion of the internet era under the background of the fourth industrial revolution and the continuous evolution of the concept of metaverse.Metaverse is not just a technology or tool,it is a new perspective and way of thinking that can guide the tourism and hotel industry to rethink and design service models and business process.By closely integrating the virtual world with the real world,metaverse provides endless possibilities for creating immersive and personalized travel experience.This article explores how to effectively use metaverse technology to provide consumers with innovative virtual hotel experience,tourism products and services,analyzes the interaction and far-reaching impact of its application in the tourism and hotel industry on industry development.From the perspective of metaverse,the paper makes a research on the opportunities and challenges faced by the innovative development of the tourism and hotel industry.

metaversetourismhotel

陈科存

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韩国西京大学,韩国首尔 02716

元宇宙 旅游 酒店

2024

商业观察

商业观察

ISSN:
年,卷(期):2024.10(11)
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