The Evolution of Sports Industry in China:The Development Path from Tradition to Digital Economy
As a key factor in promoting the high-quality development of China's economy,the digital economy has had a profound impact on the field of sports consumption.This economic model not only provides new opportunities for improving the quality and efficiency of sports consumption,but also brings a variety of challenges.Through the methods of literature reviews and logical analysis,this review starts from four dimensions of consumption environment,consumption tools,consumption scenarios and consumer groups,and deeply analyzes the internal mechanism of how the digital economy drives sports consumption.The research reveals several key issues,including the urgent need for digital infrastructure construction,insufficient supervision of the digital consumption market,insufficient integration of"digital plus sports"consumption,and the uneven development of the sports market.To address these issues,this article proposes a series of strategies.First of all,it emphasizes strengthening infrastructure construction and building a digital sports consumption ecosystem to adapt to the development needs of the digital economy.Secondly,it needs to strengthen policy guidance and supervision to effectively manage digital sports platforms and ensure the healthy and orderly development of the sports consumption market.In addition,it is also recommended to strengthen the application of technology to quickly cultivate new digital sports consumption formats and adapt to the diversified and personalized needs of the market.Finally,a strategy for coordinating regional layout is proposed to promote the coordinated regional development of sports consumption and balance the development differences in various regions.
NETL
NSTL
万方数据
维普
