Analysis on Strategic Management of Multinational Corporations in Global Market
Driven by the wave of globalization,the strategic management of multinational corporations has become a key factor to determine their success.This paper discusses the strategies of market selection,product and service innovation,supply chain management and so on through the in-depth analysis of the global strategy of multinational corporations.It focuses on the balance between globalization and localization,analyzes the standardization and customization strategies and the importance of cross-cultural management,carries out strategic analysis from the perspective of competitive analysis and competitive advantage construction,discusses the strategies for identifying and assessing risks in multicultural and different market environments,and emphasizes the importance of ethics and social responsibility.It aims to provide multinational companies with a comprehensive strategic management framework to address the challenges of the increasingly complex global market.
multinational corporationstrategic managementthe global marketmarket selectionproduct innovation
NETL
NSTL
万方数据
维普
